Do you have someone in your home (or maybe it’s you!) who just hates to spend good money paying somebody to do what they know they could figure out if they had the time? The classic example is fixing the sink. First you have to research the problem and solution, then you need to go to the hardware store and purchase the tools and supplies, and finally there’s the actual process that always is trickier than you thought it would be.
A plumber might be costly, but a plumber would have all the tools and experience to do the job quickly. You’d have the use of that sink in one visit, most of the time. If you are good at DIY and have a collection of tools, it could be worth your time to do the online searches and figure it out. But most of us really should just call the plumber because a working sink is worth the price of a professional. You could multiply how much you make an hour by how many hours it will take you to do the job and compare the cost.
It’s time to call in the professional when your time is more valuable doing something else.
Now, I know you are interested in online marketing because that is why you read this blog. And many are experienced enough to take the information they get online and utilize it to great advantage in their marketing strategies. But sometimes, even if you are interested in the subject, you just don’t have time to do it right.
This happens a lot in small- and mid-sized businesses because the growth of the enterprise changes the priorities of those running it. And this is when it’s time to call in an Online Marketing Strategy professional. Successful businesses are the result of many people working together and expand as the load is shared. If your time is valuable, spend it wisely on the things nobody else can do for you. For everything else, call in the professionals.