The State Of B2B Content Marketing Today
More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” You heard...
View ArticleYahoo!’s Domain Name Auction
Starting today at noon EST, Yahoo! listed more than 100 domain names for auction at Sedo. They made the announcement on their Tumblr blog yesterday. I didn’t know Yahoo! was in the domain name...
View ArticleWhat Is An Integrated Marketing Plan?
There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that...
View ArticleTime To Go Digital
Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. One example that is mentioned is Staples, the office products brick...
View ArticleAre Long Or Short Blog Posts Better?
There’s a raging debate in Internet marketing circles about long vs. short articles. The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and...
View ArticleWhen Is It Time To Call In The Professional?
Do you have someone in your home (or maybe it’s you!) who just hates to spend good money paying somebody to do what they know they could figure out if they had the time? The classic example is fixing...
View ArticleAre You Selling A Necessity Or A Luxury?
You know, every business sells something. We sell a product or we sell a service to someone who needs or wants that product or service. So in order to be successful marketers, don’t you agree we have...
View ArticleDoes Customer Service Know What Marketing Is Doing?
I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value. In a nutshell, the article looks at how a siloed organizational approach can keep us from seeing the...
View Article3 Lessons In Marketing From Super Bowl Ads
Another Super Bowl has come and gone, but the discussions about the advertising during the game will be here for a while. Don’t Stray From Who You Are The Budweiser Clydesdales are symbols of the...
View ArticleGood Customer Service Is Good Marketing
The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to...
View ArticleYour Experience Counts On Moz
Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all...
View ArticleZombies, Online Marketing, and Survival
In the zombie apocalypse, you’re more likely to end up being food for the hungry than getting fed if you don’t put together a plan before the first walkers rise from their graves. While the zombie...
View ArticleThe Fundamental Difference In Online Marketing
Online and offline marketing and advertising share many characteristics. They both should be part of a business budget, no matter how small or growing that business is. They both are worthy of research...
View ArticleWhat Is Your Content’s Purpose?
It isn’t enough to churn out daily content if your content has no purpose. To be truly effective with online marketing, you have to define your goals and make every task you perform fit into your...
View ArticleDo You Have an Online Sales Funnel?
Every business has a sales funnel. Even if yours isn’t well-defined, it’s there. It could be more efficient by defining it and graphing it a little more clearly. Nevertheless, your sales funnel shows...
View ArticleHow Many Sales Funnels Should You Have?
You operate a small business. Chances are, you have a small staff. Even if you run a business with 100 employees, your marketing department may not be sophisticated enough, or large enough, to drill...
View ArticleTwo Paths to An Online Marketing Plan
If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. That’s good. Diversity is a great thing....
View ArticleThe Most Effective Internet Marketing
Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” Or someone might ask, “Which...
View Article6 Ways to Generate Leads Online Today
No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social...
View ArticleShould You Manage ROI By The Channel?
Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by...
View Article